Tracking and Ads Configuration

Set up Google Analytics, Tag Manager, and Google Ads Conversion Tag values to track website leads.

Starts with "G-". Used to track website traffic, page views, and visitor demographics.

Starts with "GTM-". Inject custom pixels, hotjar codes, and behavioral tracking scripts.

Starts with "AW-". Connects your landing page visits and form conversions to Google Ads campaigns.

The unique string that identifies the specific lead submission event in Google Ads.