WhatsApp API pricing is different from traditional SMS. It’s based on 24-hour conversation sessions. Here is everything you need to know to budget effectively.
Two Main Cost Components
- Meta Conversation Charges: Paid directly to Meta (usually via your BSP).
- Platform Fees: Paid to your solution provider (like Text-World) for the software interface.
Understanding Conversation Categories
Meta charges differently based on who starts the conversation and the intent:
- Marketing: Promotional offers (Highest cost).
- Utility: Transaction updates like shipping alerts.
- Authentication: OTPs for login.
- Service: User-initiated support conversations (Lowest cost, sometimes free).
The 24-Hour Window
Once a conversation starts, a 24-hour window opens. You can exchange unlimited messages of that category within this window for a single charge.
Free Entry Points
Conversations starting from Click-to-WhatsApp ads or Facebook Page buttons are currently free for the first 72 hours.
Tip for Cost Saving
Focus on encouraging user-initiated conversations (Service category) by using clear CTAs on your website and social media.