The Challenge
With Cash on Delivery (COD) representing 70% of orders, VogueWear faced high Return-to-Origin (RTO) costs from impulsive buys, fake details, and customer unavailability upon package delivery.
The Solution
We integrated order verification flows into Shopify via Webhooks. When a COD order is placed, a message triggers with 'Confirm' and 'Cancel' buttons. It validates delivery addresses and sends out-for-delivery WhatsApp alerts so customers stay available.
"Verifying COD orders via WhatsApp saved us shipping costs and improved our operating margins significantly."
Measurable Outcomes
- Reduced RTO rates by 18%, saving thousands in shipping overheads
- Nudged 12% of COD orders to convert to prepaid using direct discount links
- Significantly improved courier delivery success rates