The Challenge
During peak admissions, Lighthouse's team was overwhelmed answering redundant questions about courses, eligibility, and fee deadlines, leading to long waiting lists and missed candidates.
The Solution
We deployed a WhatsApp CRM chatbot integrated with the university's application portal. The chatbot answers admissions FAQs, collects candidate marksheet photos, issues fee links, and triggers reminders for incomplete forms.
"Allowing students to submit marksheets via WhatsApp photo uploads cut our paperwork delays in half."
Measurable Outcomes
- Reduced incoming admission phone calls by 60%
- Sped up enrollment cycles with instant document upload features
- Boosted total course registration yield by 15% through timely deadline reminders