The Challenge
SteelCraft coordinated orders and inventory check-ins with 500+ distributors via phone, email, and manual chat messages, causing tracking mistakes, delayed invoices, and shipping hold-ups.
The Solution
We set up an automated WhatsApp 'Dealer Bot' synced directly to SteelCraft's ERP system. Distributors text code inputs to verify steel inventory in real-time, submit orders, check ledgers, and receive shipping driver information.
"Our dealer network now places orders and checks stock on WhatsApp, reducing errors and saving call time."
Measurable Outcomes
- Accelerated dealer ordering times by 50%
- Reduced tracking errors and dispatch dispute calls
- Gained higher product restocking frequencies from rural distributors